Alicia Heyman Graphic Design
   
 
           
CTCA Philadelphia   Methodist Hospital Henrico Doctors Hospital Welmont Health Systems  

Architectural Rendering

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
website created by
Alicia Heyman
 

 

 
 
Architectural Rendering   These renderings are very much a team effort. The most challenging thing about doing architectural rendering is that each piece has to accurately make the new design come to life in the mind of the client who may or may not be a visual thinker. Depending on the particular skills and style of the project team members, the drawings and photos I get from them can be fairly diverse. My job is to combine all the bits and pieces to produce an image that will both communicate and sell the idea. The imagery has to make the presenter's job easy. So the outcome of each rendering is not only dependent upon the original pieces I receive from the team, it is also driven by the style of the design principal and project manager who will be presenting the project. Part art and part psychology.
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